The common question of this topic is usually asked Why aren’t there many Asians or Asians American in the Hollywood Industry? The answer is unknown but there have been many theories to the question. One of the theories states that directors, movie producers want to cast “A” list celebrities in order to catch attention of moviegoers. Creating a box office seller by having all these A-list celebrities in these movies. Making money and developing credibility for the directors, and movie producers. The choice of choosing A-list celebrities is caused by the audiences. The ones who are watching the film, the ones who can order who they want to see.
The audience are the stakeholders. They can either allow white-wash to keep happening or they can demand for a change. They have the power.
THE POWER OF CASTING:
Directors, and movie producers are the ones that chooses the actors and actresses of the film. They have the choice to whether to have what cast members wants to embrace the character roles. From a Director and producer’s perspective, they rather have an actor or actress that keeps audience interested and can make money for the directors and producers. Compared to an actor or actress who isn’t well known in the hollywood industry. According to a Indiewire article, Hollywood’s Asian Whitewashing: Why It Happens So Often, And Why It Must Be Stopped by Corey Gilmore, he says “ Hollywood continues to defend whitewashing with the argument that no Asian actors are ‘bankable’ and yet, no-name white actors get cast in star-making roles all the time. If studios, financiers, and producers aren’t willing to commit to making a star out of an Asian actor in the same way they’ve done with the aforementioned white actors, what hope is there to ever have an Asian actor who is ‘bankable’ ?” Although, there are Asian Americans who are trying to make their name big in the entertainment industry but since directors and producers aren’t giving them any chances. It makes it a hard process to rise above and become an A-list celebrity.
THE POWER OF THE AUDIENCE:
Usually the audiences are the one that makes the changes of the perspective of the chosen actor or actress for the movie. In order for the Director and producers to make money off the movie, they have to make the movie enjoyable. A problem with that is that since directors and producers want A-list celebrities, which are mainly caucasians. The audience might not agree on the celebrity that is chosen. The Directors and Producers would receive backlash and horrible reviews from the audience, which creates bad credibility. As the audience goes on a rampage for disliking the film, directors would feel ashamed and apologizes. An example of a movie called “Aloha” directed by Cameron Crowe, Crowe apologized for casting a caucasian female to play as the role of an Asian protagonist. According to a CNN article, Director Apologizes for Casting Emma Stone as Asian by Brandon Giggs talks about the backlash Crowe faces, “Writer-director Cameron Crowe is having a tough week. His critically savaged movie, “Aloha,” performed poorly in its first weekend in theaters, collecting just $10.5 million despite a shiny pedigree and a star-studded cast. And now he’s apologizing for what critics are calling the culturally insensitive casting of actress Emma Stone as a part-Asian character.” Usually films don’t get a lot of attention if they are being whitewashed, meaning that they don’t receive back the money they earned from making the film.
Another example is by a Forbes article by Ollie Barder, Dragonball Evolution’ Writer Apologizes To Fans. Barder interviews the screenwriter for Dragonball Evolution, Ben Ramsey and he says “I went into the project chasing after a big payday, not as a fan of the franchise but as a businessman taking on an assignment. I have learned that when you go into a creative endeavor without passion you come out with sub-optimal results, and sometimes flat out garbage. So I’m not blaming anyone for Dragonball but myself. As a fanboy of other series, I know what it’s like to have something you love and anticipate be so disappointing.” Ramsey continues his interview, “While it’s nice to know that someone somewhere feels responsible for the steaming mess that Dragonball Evolution became, it does feel a bit unfair to allow this poor chap to take all the blame. This is because scriptwriters like Ramsey aren’t solely responsible for the direction or changes that happen in a movie. A lot of those decisions come from up on high from within whatever executive branch of the studio that is financing a film.” The power of the audience can make a difference. They are able to develop a wave of hatred for a movie, which the director/ producers/ screenwriter to apologies to the audience. That’s why they are the stakeholders.
The Overall aspect is that money and power is more focused on the Audience, they are the ones who are able to control what the writer, directors and producers can do to cast. The Directors, and producers have the power to choose who they cast and be able to market off of the actor or actress they choose from. Which allows Asians or Asian Americans to have a bigger possibility to become accepted into the Hollywood industry.
Barder, Ollie. “‘Dragonball Evolution’ Writer Apologizes To Fans.” Forbes. Forbes Magazine, 5 May 2016. Web. 19 Oct. 2016
Giggs, Brandon. “Director Apologizes for Casting Emma Stone as Asian.” CNN. Cable News Network, 04 June 2015. Web. 19 Oct. 2016.
Gilmore, Corey. “Hollywood’s Asian Whitewashing: Why It Happens So Often, And Why It Must Be Stopped.” IndieWire. N.p., 29 Apr. 2016. Web. 19 Oct. 2016.